Remarketing, a valuable strategy for enhancing the profitability of your eCommerce website, is important to consider.
This method involves the display of product advertisements to individuals who have previously visited or viewed at least one page of your website. Remarketing, when executed effectively, can produce substantial benefits for your brand’s visibility and recognition.
Remarketing is a smart way to make more money from your online store.
This is how it works: Imagine you were shopping for cool jeans online, but then you changed your mind and left the website.
Suddenly, you start seeing those same jeans all over the internet, like they are following you around.
This happens because of a clever online marketing trick that uses cookies on your computer to track what you do online. It remembers the stuff you looked at before and shows you ads for those things.
So, remarketing, or retargeting as some call it, tries to get people who visited your online store to come back and buy stuff.
The goal is not only to make them buy from you once, but also to get them to do so again and again. This is good for you and your wallet.
This online marketing trick makes use of the things people remember about your website in order to remind them to finish their shopping.
Simply put, remarketing is a great way to boost your online store. It helps you connect with your customers in a smart way and encourages them to keep coming back. So, if you want your online store to do better, giving remarketing a try could be a really good move.
Remarketing is an important strategy because:
Reducing Abandoned Carts:
Research indicates that a substantial 96% of people tend to leave a website without making a purchase. This means that a majority of potential customers may explore your products or services but not go through with the transaction. Remarketing steps in to address this issue.
Rescuing Abandoned Items:
Surprisingly, over 60% of the items placed in online shopping carts remain unpurchased. These are items that customers have expressed interest in but, for many reasons, haven’t finalised the purchase. Remarketing helps bring these items back to their attention.
Multiple Website Visits:
Customers often visit a website multiple times before making a buying decision. In fact, statistics show that 49% of consumers make two to four visits to a website before completing a purchase. Remarketing is a tool that keeps your brand and products in front of these potential buyers during their decision-making process.
Many brands have recognized the effectiveness of remarketing in achieving their business goals. For instance, 11% of businesses employ remarketing to target their competitors’ customers.
Additionally, 56% utilise this technique to acquire new customers, and 43% employ it to enhance brand awareness.
Remarketing addresses common challenges such as cart abandonment and the need to nurture potential customers through multiple website visits. Which is why it is a valuable asset for businesses looking to boost their online sales and online marketing efforts.
How Can Remarketing Benefit Your Business?
Remarketing has the following advantages for increasing sales:
Connect with Your Audience
Many website visitors don’t take the final step to become customers. Most of them don’t share their phone numbers, email addresses, or contact info.
Some visitors even revisit a website two to four times before deciding to buy something. They really take their time, looking at product details and comparing prices on different online shops.
However, businesses want to keep their loyal customers and sell more in order to increase sales. They can’t afford to let potential buyers slip away.
That is where retargeting comes in.
It helps businesses track users as they go to different websites and show them products and services that match their interests. This way, you can stay in touch with your potential customers.
By engaging with your audience, you can learn more about them and then create targeted online marketing campaigns based on their unique behaviours and preferences.
This helps you reach the right people with the right message at the right time.
Boost Brand Awareness
Approximately 70% of marketers use remarketing in order to increase their brand awareness online in an effort to gain more leads.
A large and trusted brand always aims for quick recognition.
When more people easily recognize your brand, it dramatically increases your chances of selling more.
Remarketing is the key to improving brand awareness.
Imagine a customer puts something in their cart on your online shop but then leaves your website.
You can reach out to them through Google Ads, Facebook ads, other social media promotions, and even send them direct emails.
You can also upgrade your product lineup and brand name to stick in the minds of as many customers as possible and draw in more sales.
Enhance Website Conversions
Around 56% of businesses use the remarketing trick to win over particular customers. Remarketing can help you win your customers back by showing ads in different places.
Platforms like Facebook ads in remarketing allow your brand to present special offers, drawing people back to your website.
Keep an eye on how often your potential customers visit your site, the more they visit, the more likely they are to buy since most of them like to browse the products before making a purchase.
Win Over Competitors’ Customers
Around 11% of businesses use remarketing to connect with their competing businesses’ customers.
Remarketing lets your ads show up on your customers’ screens after they have been to your website or searched for specific keywords.
You can use this method to reach people who have already visited websites that are similar to yours and those of your competitors, allowing you to expand your customer base in a smart way.
These are some of the advantages of implementing remarketing into your business strategy to boost your online presence and sales.
How to grow your sales with effective remarketing techniques?
So, now that you know what remarketing is and how it works, you can start using it.
But how can you boost your sales and profits if you don’t know what the most effective techniques are?
In today’s fast-paced digital world, making a sale often requires more than a single interaction with a potential customer. That is where strategic remarketing comes in.
By re-engaging with people who have previously shown interest in your products or services, you can significantly increase your sales. Let us explore some essential pointers for growing your sales using effective remarketing techniques.
Whether you are new to the concept or looking to refine your strategy, these straightforward tips will help you boost your revenue.
Understanding Your Audience:
In the world of remarketing, knowing your audience inside and out can make all the difference. There is no point in throwing ads randomly into nothing and hoping for the best.
Instead, it is about understanding your potential customers and speaking to them in a way that truly resonates.
Before diving into creating your remarketing campaigns, take a moment to get to know your audience. The more you understand them, the better you can connect. In the digital world, this means dividing your audience into groups based on what they do and what they like.
For example, you can create separate lists for different types of visitors. Some might have put items in their online shopping cart but didn’t check out. Others might have spent time exploring specific product pages. And then, there are those who engage with your content, like reading blog posts or watching videos.
Now, why is this important? It’s because different people have different needs and interests. Just like you wouldn’t recommend a vegetarian dish to a meat lover, you wouldn’t show the same ad to someone who left items in their cart as you would to someone who read your blog.
Understanding where your audience is in their journey helps you tailor your remarketing messages.
When your messages align with what your audience wants, they are more likely to pay attention, engage, and even make a purchase.
Creating Captivating Ad Content
Now that you have sorted your audience into groups, it is time to craft some engaging ad content.
Here’s how to create ad content that gets your audience excited about what you offer:
- Keep It Simple and Valuable:
Think of your ad as a quick conversation with the visitor. Use plain and straightforward language to convey the fantastic value your products or services bring. Tell them how you can make their lives better in a few clear words.
- Highlight Benefits:
Focus on what your audience gains from choosing your brand instead of going off about boring and tedious technical details.
- Add Visual Spice:
Visuals make your content pop. Consider using high-quality images or eye-catching videos in your ads. A picture is worth a thousand words, and a video can tell a whole story in seconds.
- Mobile-Friendly Magic:
Nowadays, most people browse on their smartphones and tablets while on the go. Make sure your ads look fantastic on mobile screens. You will have trouble attracting and retaining your audience if your ad is not mobile-friendly.
By crafting ad content that’s visually appealing and engaging, you will grab the attention of potential customers and motivate them to revisit your website.
Keep it simple, focus on the benefits, add some visual flair, and make sure it looks great on mobile devices.
Defining Clear Goals
When it comes to remarketing, having a clear sense of direction is really important. There is no point in drifting aimlessly; you need to know exactly where you want to go. Setting specific goals is your key to success in remarketing.
Here’s how to do it:
- Know What You Want:
Start by asking yourself, “What do I want to achieve with my remarketing campaigns?” It could be boosting sales, generating leads, or driving more people to your website. When you have a clear destination in mind, it’s easier to chart your course.
- The Power of Metrics:
Key performance indicators (KPIs) are your best friends. They are there to help you with metrics like click-through rate (CTR), conversion rate and return on ad spend (ROAS). They tell you if you are heading in the right direction.
Setting specific goals in your remarketing efforts is like having a compass that guides you on your journey. With clear objectives and reliable KPIs, you are well-prepared to reach your desired destination.
Selecting the Ideal Platform:
In the world of remarketing, choosing the right platform is like selecting the best stage for your performance. This strategic decision can significantly impact the effectiveness of your remarketing efforts.
Here’s how to make the right choice:
- Know Your Audience’s Hot Spots : In the virtual world, you want to be where your potential customers spend their online time. Are they on Google, Facebook, Instagram, LinkedIn, or Twitter? Knowing this is crucial.
- Platform Features and Options: Each platform is like a different type of stage with its own set of tools. For instance, Google Ads is great for reaching people actively searching for what you offer. Facebook and Instagram are excellent for engaging visually. LinkedIn caters to a professional audience, while Twitter offers real-time updates.
Selecting the right platform is about choosing the stage that best suits your audience and goals. By doing so, you will increase the chances of your remarketing ads being seen by potential customers who are more likely to reconnect with your brand.
By making informed choices, you will enhance the visibility of your remarketing ads and boost your chances of re-engaging with potential customers.
Timing Matters:
In remarketing, timing is about finding the right beat to connect with your audience.
Let’s explore how timing can be the key to your remarketing success.
- Avoiding Overload: Anything you see or hear on repeat too many times in a short span can become irritating. The same goes for remarketing ads. Show them too frequently, and potential customers may get annoyed. It’s about finding the right balance – not too much, not too little.
- Avoiding Time Loss: On the other hand, if you wait too long, you might miss the window. In remarketing, waiting too long to re-engage potential customers can lead to them forgetting your brand which is why timing matters.
Now, let’s dive into some strategies:
- Frequency Capping: This allows you to control and set a limit on how often your ads can be displayed in a day. In remarketing, you can use frequency capping to control how frequently your ads are displayed to users. It ensures you are not bombarding them with your message but still staying on their radar.
- Dynamic Remarketing: With dynamic remarketing, you show users the exact products or services they previously viewed on your website. Think of it as reminding them of that flashy pair of jeans they liked and encourage them to “own the jeans” by making a purchase.
Finding the right timing in remarketing is a delicate task. It is about being present enough to be remembered but not so much that you become a nuisance. With frequency capping and dynamic remarketing, you can strike that balance beautifully. Your goal is to remind potential customers of their initial interest and encourage them to take action.
Avoid overwhelming visitors, but don’t let them forget about your brand either.
Final Thoughts
The key to increasing your sales through smart remarketing strategies is all about having a solid plan.
It begins with knowing your audience really well and creating ads that grab their attention.
Setting clear targets is crucial, as is picking the right places to display your ads. Timing is everything, so make sure you get that part right.
By following these simple but essential tips, you will be on your way to using remarketing effectively and watching your sales soar.
If you are looking for expert help to put these strategies into action, you are in the right place. At DMA, we are a top-notch digital agency with a track record of helping clients worldwide achieve remarkable results.
Our specialty is crafting remarketing campaigns that fit your unique needs perfectly.Reach out to us today, and find out more about how we can help you grow your sales with smart remarketing.
